What's the best way for businesses to leverage AI and data analytics in this software-driven market? With all the hand-waving around "AI," it's easy to get buzzword exhaustion. But it's really important that we don't lose sight of the reality: machine learning will fundamentally change the way we illuminate and understand engineering performance. Consider how things like sabermetrics have revolutionized the way GMs, coaches and players understand and unlock high performance[1]. Now multiply that impact by some big number, given how essential software engineering to the modern world, and how much sheer activity data (issues worked, code committed, scans run, deployments made, etc. etc.) is produced in the course of building software.